![Superdry fashion label presses ahead with flotation despite pricing concerns | Investing | The Guardian Superdry fashion label presses ahead with flotation despite pricing concerns | Investing | The Guardian](https://i.guim.co.uk/img/static/sys-images/Admin/BkFill/Default_image_group/2010/2/25/1267128841729/London-stock-001.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctYWdlLTIwMTAucG5n&s=4e143c277c349eb7e4d01adfbc2037d2)
Superdry fashion label presses ahead with flotation despite pricing concerns | Investing | The Guardian
![London, UK. 19 January 2021. The exterior of Superdry's flagship retail store on Regent Street in the West End. The retail group has issued a warning over its ability to continue as London, UK. 19 January 2021. The exterior of Superdry's flagship retail store on Regent Street in the West End. The retail group has issued a warning over its ability to continue as](https://c8.alamy.com/comp/2E3JA5P/london-uk-19-january-2021-the-exterior-of-superdrys-flagship-retail-store-on-regent-street-in-the-west-end-the-retail-group-has-issued-a-warning-over-its-ability-to-continue-as-a-going-concern-due-to-the-negative-effects-of-lockdown-during-the-ongoing-coronavirus-panademic-on-sales-and-profits-credit-stephen-chung-alamy-live-news-2E3JA5P.jpg)
London, UK. 19 January 2021. The exterior of Superdry's flagship retail store on Regent Street in the West End. The retail group has issued a warning over its ability to continue as
![Superdry Fashion Store in Regent Street in London UK Reopens after Lockdown with Discount Offers Editorial Photography - Image of beckham, offers: 193502067 Superdry Fashion Store in Regent Street in London UK Reopens after Lockdown with Discount Offers Editorial Photography - Image of beckham, offers: 193502067](https://thumbs.dreamstime.com/b/superdry-plc-uk-branded-clothing-company-owner-superdry-label-superdry-products-combine-vintage-americana-styling-193502067.jpg)
Superdry Fashion Store in Regent Street in London UK Reopens after Lockdown with Discount Offers Editorial Photography - Image of beckham, offers: 193502067
![Superdry store in Leiden, The Netherlands. Superdry plc is a UK branded clothing company. It is listed on the London Stock Exchange Stock Photo - Alamy Superdry store in Leiden, The Netherlands. Superdry plc is a UK branded clothing company. It is listed on the London Stock Exchange Stock Photo - Alamy](https://c8.alamy.com/comp/W5D5BA/superdry-store-in-leiden-the-netherlands-superdry-plc-is-a-uk-branded-clothing-company-it-is-listed-on-the-london-stock-exchange-W5D5BA.jpg)