Psychographic target group analysis on the basis of an empirical research for the brands Adidas, NIKE and Puma using the innovative approach of the Semiometrie - GRIN
Sports Marketing: Soccer Shoes by Joseph Surharski
5 Business Marketing Moves That Made Puma One of the Fastest Growing Companies in the World - WCD
It Comes from Below”- Under Armour | T2 2016 MPK732 MARKETING MANAGEMENT (CLUSTER B)
PUMA's STRATEGIC MOVES TO BE 'FOREVER FASTER' IN THE MARKET | T2 2016 MPK732 MARKETING MANAGEMENT (CLUSTER B)