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Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
Joe Lycett officially changes his name to Hugo Boss in protest against brand - Mirror Online
Fashion designer from Liverpool receives threatening legal letter from Hugo Boss over clothing | Daily Mail Online
Comedian Joe Lycett changes name to Hugo Boss in swipe at fashion house | Comedy | The Guardian
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
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Hugo Boss responds to Joe Lycett after he changed his name to Hugo Boss - Radio X
Joe Lycett interview: why I changed my name to Hugo Boss | Culture | The Sunday Times
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Joe Lycett: Changing my name to Hugo Boss has been a headache | London Evening Standard | Evening Standard
The Poke on Twitter: "Joe Lycett changed his name to Hugo Boss to right a wrong and we really like his style. https://t.co/bK5PEj41qh https://t.co/AsW9jmdK9u" / Twitter
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Joe Lycett 'stands to make £1.5m' from Hugo Boss name change | Metro News
/cloudfront-us-east-2.images.arcpublishing.com/reuters/EB5JMZK55JPHHMF7Z55XROOWNY.jpg "Hugo Boss sees slowing sales but confident on China growth | Reuters")
Hugo Boss sees slowing sales but confident on China growth | Reuters
Why has comedian Joe Lycett changed his name to Hugo Boss? | The Week UK
Comedian Joe Lycett changes his name legally to Hugo Boss | Daily Mail Online
More controversy for sailing sponsors as Hugo Boss under fire - Marine Industry News
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