How Burberry executed one of the most successful brand identity transformations of all time... and how your business can too
How Burberry executed one of the most successful brand identity transformations of all time... and how your business can too
![Burberry New Dots | Tugboat | Sanyo Shokai | D&AD Awards 2005 Pencil Winner | Relaunched Brand Identity Schemes | D&AD Burberry New Dots | Tugboat | Sanyo Shokai | D&AD Awards 2005 Pencil Winner | Relaunched Brand Identity Schemes | D&AD](https://4c448342d6996fb20913-fd1f9dc15ff616aa7fa94219cb721c9c.ssl.cf3.rackcdn.com/f9/06/58620_ae4817e2848846949e644fdfe1ab277c.jpg)
Burberry New Dots | Tugboat | Sanyo Shokai | D&AD Awards 2005 Pencil Winner | Relaunched Brand Identity Schemes | D&AD
![What all the fuss around the Burberry redesign tells us about the state of Luxury | by Louis Morales-Chanard | Medium What all the fuss around the Burberry redesign tells us about the state of Luxury | by Louis Morales-Chanard | Medium](https://miro.medium.com/v2/resize:fit:1400/1*6P7V7OTYfhv4WlZmJJAefQ.jpeg)