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German sponsors inch across Olympics highwire | Reuters.com
Adidas is aiming for Nike's retail gold | The Times
British Olympic Association announce extension of partnership with Adidas until 2024
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Adidas A Case Study Observing the Effectiveness of Adidas' Advertising and Marketing Tactics as an Official Sponsor of the 2012 Summer Olympic Games Stephanie. - ppt video online download
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German sponsors inch across Olympics highwire | Reuters